For 1969, Mattel commissioned a photo book of Hot Wheels in action for kids.
The book only cost 29 cents. That was significantly cheaper than the price of a single Hot Wheels car.
The book was published by Golden Press of New York. Jo Anne Wood did the writing and aimed it at young kids. But it’s the photography by Gerry Swart that stands out.
Although there was no 6 lane raceway in 1969…
…the book starts with that layout.
Next, the book takes us into some curves.
Then we see some stunting.
Here comes the 2 lane Drag Race Action Set from 1968.
The 1969 Action City play set is the backdrop for the next page.
For the Service Station picture, this 1968 Pop Up play set gets used.
Back to Action City.
Next up, the 1969 Talking Service Center.
Finishing up in Action City.
Here’s my YouTube video of this book.
So there you have it. 1969s Hot Wheels “The Fast Cars Book”
Showing Hot Wheels are still fast. Still fun.