1968 Hot Wheels Strip Action Set

Mattel kicked off the Hot Wheels line in 1968 with 4 track offerings.  The first one that comes up in most listings is the Strip Action Set.  It’s the basic set with 10 feet of orange track, 5 joiners, 1 clamp, 1 Hot Wheels car with matching collector’s button, 1 instruction sheet, and 1 collector’s catalogue.

“The track part of a 1968 Strip Action Set”

“The instructions up close”

Today it doesn’t look like much.  But to appreciate how ground breaking this track set was you have to think back to 1967.  That year the best that most of us could do was push our diecast cars along floors and around model road sets.  Fact was, our cars just did not “go”.

Everything changed when 1968 arrived.  Suddenly play value was defined by orange track and speed.  Put the new Hot Wheels cars at the start of the track, let them go and, amazingly, they would travel the full 10 feet by themselves!  And it wasn’t like they would just make it to the end.  They would fly off the track looking for more room to go.  So, kids like myself would keep adding track and accessories just to see what these little cars could really do.

“At the start”

“Over the hill”

“Flat out to the finish”

From a performance point of view, there was just no comparison.  These cars were fast and that became the new fun.  Thereafter, every penny of my allowance went solely to Hot Wheels cars and track.

The 1968 Hot Wheels Strip Action Set.  Still fast.  Still fun.

Here is a link to my YouTube Channel: 

“From the 1968 Collectors’ Catalogue. Copyright Mattel, Inc.”

“From the 1969 Collector’s Catalogue.  Copywright Mattel Inc.”

One of the earliest Strip Action Sets where the included car is pictured on the front. Courtesy eBay.

One of the earliest Strip Action Sets where the included car is pictured on the front. Courtesy eBay.

“A great example of a complete Strip Action Set. Courtesy eBay.”

Box art courtesy eBay.

Box art. Courtesy eBay.

Box art. Close up. Courtesy eBay.

Box art. Close up. Courtesy eBay.

Box art - side. Close-up. Courtesy eBay.

Box art – side. Close-up. Courtesy eBay.

“The sweet 16. This box originally came with a Custom T-Bird. Courtesy eBay.”

Box art - side. Courtesy eBay.

Box art – side. Courtesy eBay.

Check out the car.  It's run the track and is looking for more.

Check out the car. At the end and still going strong. Courtesy eBay.

Box art - front. Courtesy eBay.

Box art – front. Courtesy eBay.

Box art - front. Close up. Courtesy eBay.

Box art – front. Close up. Courtesy eBay.

More box art. Courtesy eBay.

More box art. Courtesy eBay.

More box art. Courtesy eBay.

More box art. Courtesy eBay.

Box art - end. Courtesy eBay.

Box art – end. Courtesy eBay.

“Box end. Courtesy eBay.”

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